Conrad Hilton, Founder of the Hilton hotel chains, at a gala celebrating his career, was called to the podium and asked, “What were the most important lessons you learned in your long and distinguished career?” His answer:

“Remember to tuck the shower curtain inside the bathtub.”

“You get ’em in the door with “location, location, location”—and gorgeous appointments. You keep ’em coming back with the tucked in shower curtain”, he said.

Excellence indeed lies in the small things.