This question is really asking, where in a company is it most safe to experiment and ask radical questions. You can’t do it everywhere. “As an established business,” says Tim Ogilvie, author and entrepreneur, “you’ve got all these promises you’re keeping to your current customers—you have to stay focused on that. But that may not have a future.” So the question becomes, “Where, within the company, can you explore heretical questions that could threaten the business as it is—without contaminating what you’re doing now?”

P.S. Petri-dish is a small, clear, round dish used for scientific tests in a Laboratory.

Note: Stay tuned for the remaining 3 questions that I will share in the next 3 days…