Question 4: “Are your clients Pepsi or Coke drinkers?”

For a B2C company this question can reveal how deeply you have researched your consumers. I’m in a B2B company and I think this is a good question we can also ask the Client Partners or Sales guys who are managing accounts and it would reveal just how often they’ve had informal chats with their customers and how closely they know them.

Note: Stay tuned for the remaining 2 questions that I will share in the next 3 days…